Searching for Web Development Company in the USA
In the last few years, the world has seen
the proliferation of newer technologies like AI (artificial intelligence), IoT
(Internet of Things), smartphones, etc. Your website is an important
communication touchpoint between you and your customers. Every day we get
introduced to smarter technologies that affect the way consumers interact with
your business. Keeping pace with these changing technologies might seem
difficult but no business can afford to lag.
In this blog, we are going to talk about
some of the website development trends that you must be aware of as we move to
2020. Predictions may not give the exact idea but they can guide your way to
make your website more interactive and customer-focused.
Whether you are the owner of a web development company in USA
or a developer working in one, you must take notes of these trends so as to
cater your clients in a more efficient manner and help your fellows in making
intuitive and trendy websites.
So, without much ado, let’s check out the
trends.
Top 8 web development trends in 2020
1. Artificial Intelligence
The use of AI will be the next breakthrough
in website development. Nearly every Web development company in USA and other
countries are already exploring the possibility of AI designing websites for
their clients.
AI and ML (machine learning) have added a
new dimension to web development. According to a survey conducted by Gartner, 37% of the organizations
have implemented AI in some form.
AI can also assist amateur webmasters in
coming up with successful web designs. Thus, AI will empower web developers and
designers, widening their skill-set and abilities to deliver websites that meet
near perfection.
2. Inclination towards modular website
designs
The concept of modular website designs is
not new but it will evolve to greater levels in the coming years. Anyone who
has worked with Drupal or WordPress must be familiar with page templates. Page
templates are rigid and difficult to customize. Modular web design is different
from standard template-based web page designing. It is a technique in which
everything is built using a block grid pattern. Rather than puzzle-pieces
trying to fit in together, modular design is similar to Lego pieces – each
piece is independent but can seamlessly connect to build infinite possibilities.
A modular design makes web development more
flexible, cheaper, and faster.
3. Chatbots
According to G2
Crowd, 63% of people prefer messaging a chatbot instead of a human when
communicating with a business.
57% of customers like chatbots while communicating
with a website due to their instantaneity.
Chatbots have increasingly changed the way
humans interact on a website for general queries. The best examples are the
e-commerce websites that use chatbots to guide customers with their queries.
But now the trend is followed by other sectors like banking and financial industry
too, who are deploying chatbot-based support agents to help customers with
banking-related doubts and queries.
In the coming years, customers would prefer
businesses that work on better technologies like chatbots.
4. Voice search optimization
According to Google,
20% of the searches are voice-based. By 2020, voice-based queries will consist
of 50% of the searches.
Another report states that 36% of customers own a digital or
smart speaker. The rise in natural language processing is the major reason
behind the growth of smart speakers.
As more and more people use smart speakers
and digital assistants to share queries via search engines, text-based searches
will decline. Thus, web developers working in a web development company in USA and
other regions of the world will need to work on technologies to make their
websites more interactive and responsive to voice-based searches. The inability
to do so might reduce the chances of your business appearing in Google searches
that are voice-based.
5. Accelerated mobile pages (AMP)
The word AMP is quite a buzz these days
amongst web developers. AMP can make your website load fast. If you own a
website, you must know the importance of page load for your site. Page load can
deeply impact your business. A 1-second delay in loading page can reduce your page
view by 11%, decreases customer satisfaction by 16%, and can lead to $2.5
million missed revenue if your business generates $100,000 per day.
The AMP platform can increase the speed and
performance of your website, helping you deliver the ultimate user experience.
It is also useful for mobile users and enhanced SEO.
6. Internet of Things
The ability to connect things with the Internet
for smarter user experience and interaction is the future tech companies eyeing
at. IoT has started controlling every facet of our life – altering your AC
temperature through your smartphones, switching off smart LED lights through
your phone, etc. According to Gartner, there will be 25 million connected
things by the year 2025.
IoT will also impact how we browse
websites. In the future, developers might want to explore websites or web
applications that can allow individuals to remotely control household
devices.
7. Motion UI
Motion UI is one of the most attractive
tools when it comes to adding animations and transitions in your web page. It
can largely impact the conversion rate and contribute to a seamless user
experience.
It is the next big trend that developers
would look up to when designing a web application. Motion UIs provide
developers a platform to create motion with an existing app setting. The newest
version of motion UI includes CSS patterns and JavaScript libraries. It
supports seamless integration of animation into the websites.
With this technology, websites will get an
interesting twist. More visual interaction will attract customer’s attention
span. The more the customer stays on your website the better chances you have
to convert him.
8. Rise of mobile users
Responsive design is becoming a must-have
feature in websites. A responsive website can easily expand or contract to fit
any size of the screen it is being viewed on – tablet, laptop, smartphone, or
desktop. As of April 2019, the global mobile population amounted to 4
billion unique users. 48% of web page views worldwide flows via mobile
devices.
As more and more customers use their
smartphones to browse websites, you must ensure that your website is
responsive.
Google also considers mobile-responsiveness
an important criterion in SERP.
Final Words
As we move forward to another new year, it
is important to equip ourselves with newer trends and technologies that can
radically impact website development. Whether you’re a web development company in USA or
any other country, these trends have a global impact and as such you should
start preparing early.
This is very helpful and informative post to search for a best web design and development company.
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